Robin Taylor
Coldwell Banker Realty

Developing A Strategy for Success

Living Room

When It's Time To Sell

When you decide to sell your home, you need a strategy for success.  That starts with choosing the right real estate agent – one who understands the market and will offer sound advice.  Pricing your home properly could mean the difference between a quick, high-priced sale, or a slow, bargain-priced sale.  Since the goal is to get the most money for your property, Robin Taylor believes in taking an aggressive approach to get your home SOLD quickly!

Your specialized marketing plan includes:

                    • Professional Photographs & Aerial Photography
                    • Staging Advice
                    • Professional, high-quality Property Brochures
                    • Marketing on 700 Websites Globally
                    • Just Listed Postcards
                    • Digital Advertising on Social Media and the Internet
                    • Email Marketing
                    • Virtual Tours

Professional Videos will be created for all Luxury Listings or upon request.

Showcasing Your Home 

One of the skills that sets Robin Taylor apart from other Realtors® is her ability to produce outstanding professional videos that highlight the best features of the property.  These videos are distributed to consumer websites giving potential buyers a reason to fall in love your home before stepping foot in it.



A Skilled Negotiator

As a skilled negotiator, Robin Taylor will work on your behalf to get you the best deal possible.  Her proven track record of getting houses sold quickly, above the asking price, is another attribute that sets her apart from most agents, along with her commitment to outstanding customer service.

You work hard for your money.  You deserve a real estate agent who will work just as hard for you!


How Much Is Your Home Worth?

Contact real estate professional Robin Taylor for a free consultation.  She will give you an honest opinion of what your home is worth in today's market, and what you can do to maximize your sales price.  

Robin Taylor / Coldwell Banker Realty / 412-538-8405 /



First Impressions Matter

Staged Kitchen

First Impressions Matter

Most buyers want a move-in-ready house and they will have either a positive or negative impression within seconds of entering the front door.  If you want to net the most money possible for your property, you'll need an effective game plan and a skilled team of professionals to implement it.  Fortunately, we've developed a listing strategy that combines our proven approach to preparation, pricing, and promotion -- all designed to help you get top dollar for your home.

Robin Taylor was a producer for HGTV and knows how to make a property "pop" on camera.


Staging Table


Here are some crucial steps you can take to set yourself up for success.

1. Make Strategic Repairs & Improvements

Since the most buyers want a beautiful home, dated features or deferred maintenance can be a major turn-off.  Before your home hits the market, we will conduct a thorough walk-through to identify any problems that could prevent it from selling.  In some cases, we may recommend a pre-listing home inspection. 

We will also help you identify upgrades that offer the highest return on your investment.  For example, new paint can give your home a fresh look at a reasonable cost.  Minor landscaping improvements can also pay off in a major way.  A healthy lawn offer an estimated ROI of 256%.

2. Declutter & Depersonalize

When buyers view a home, they're trying to envision themselves living in it.  That's hard to do if it's filled with your photos and memorabilia.  Plus, cluttered homes look smaller and dated.  Now is the time to donate unused items to charity.  If you feel overwhelmed, we can refer you to a local service for help.

3. Stage Your Home for Success

The process of decorating your home to appeal to buyers is called staging, and it can be a game changer.  Studies show that staged homes sell faster and for more money that their unstaged counterparts.  Some sellers hire a professional stager, while others do it themselves and rely on my advice.

4. Prep for Each Showing

Most of us don't live picture-perfect lives, and our homes reflect that sometimes messy reality.  But when your home is on the market, it's important to ensure that it is always ready for viewing.  Just a few minutes a day wiping down counters, sweeping the floors, and vacuuming can make a big difference.  Want help finding a cleaning service to make your home shine for buyers?  Reach out to me for a referral.

5. Price Your Home Correctly from the Start

The temptation to list your home on the high side can be strong, but it's best to be realistic from the start.  The longer a property is listed, the more buyers worry that something is wrong with it.  Of course, you don't want to price it too low and miss out on potential profit.  That's why it's essential to work with an experience real estate agent, like me, who knows the local market and what buyers are willing to pay today.

6. Avoid Acting on Emotion

It's only natural to feel offended if an offer comes in below your asking price.  However, sellers who act rationally are going to get the best results.  Keep your expectations reasonable and remain open-minded.  You can rest assured knowing that I will be by your side every step of the way to help you navigate the process and negotiate a great deal.

7. Work with a Local Market Expert

The economics impacting mortgage rates may be national, but real estate markets are hyperlocal.  That's why working with a professional agent who understands your neighborhood dynamics is essential.  Coldwell Banker Realty is a leader in the North Hills.  Our experience and insights can help you position your home for success in this market.  Plus, we have the resources to connect with qualified buyers searching for a home like yours.